The following is an overview of the Beamery Events module. There are also additional articles with more detail around Event creation, use and metrics, linked at the bottom of this article.
Note: Events is an add-on module that will only be visible if it is part of your Beamery package.
Table of Contents
The Events dashboard is located within the Marketing module.
- Events Filters - locate specific events or groups of events by searching by event name and/or using filters.
- Events Metrics - metrics are displayed for whichever events are visible in the list below, changing in real-time based on which filters are selected.
- Events List - the list of events matching any applied search or filters.
- Create Event - use this button to create a new event.
These filters can help you narrow the list of visible events to a specific segment or to help you locate a specific event.
- Search - type any number of characters to see events with matching names.
- Type - filter by event type: Careers fair, Campus, Conference, Meetup, Network, or Other.
- Status - filter by event status: Upcoming, Happening now, or Past.
- Date - choose a date range to see all events with dates within that range.
- Location - type a location, address or landmark name to see a list of matching places and filter the list by events that have matching locations.
- Owner - filter by a list of your organization's users.
The metrics displayed will be a combination of the stats for all events currently displayed in the events list. Applying a search or filters will alter the metrics displayed based on the metrics of the matching events.
- Attendance Rate - the average attendance rate for all the events in the list displayed; the number of contacts in the Attended pool step divided by the number in the Registered pool step.
- Prospects - the total number of contacts in the Prospect pool step for all the events in the list displayed.
- Invited - the total number of contacts in the Invited pool step for all the events in the list displayed.
- Registered - the total number of contacts in the Registered pool step for all the events in the list displayed.
- Attended - the total number of contacts in the Attended pool step for all the events in the list displayed.
Click on the name of an existing event to navigate to the Event Overview page.
- Event summary - a summary of the event details, including name, status, type, timing and location.
- Edit Event - use this button to edit the event details.
- Event Page card - status and metrics related to the Page associated with the event.
- Registration Flows card - status and metrics related to event registration activity.
- Event Check-in card* - status and metrics related to event check-in activity.
Event Page Card
Every event automatically has a page created that can be customized and used to provide information to invitees and registrants.
- Page status - an event page can either be published (live) or unpublished.
- Unique pageviews - the number of sessions in which the page was viewed at least once
- Click rate - the percentage of page visitors who clicked on the page's primary call-to-action button.
- Options - click this button to open the page builder and edit the page (where you can also manage the page's publication status)
The registration flow is how prospects can register for the event.
- Status - once an event has been created, the registration flow is automatically published.
- Registered - the total number of people added to the Registered pool step for this event, either by completing the registration flow or being manually updated to that step.
- Submission rate - the percentage of page visitors who completed the registration flow.
- Options - click this button to see a preview of what the registration flow looks like to invitees.
Event Check-in Flow
Depending on your Beamery package and configuration, you may also see the Check-in Flow card. This functionality enables you to register attendees while on-site during an event.
- Status - once an event has been created, the check-in flow is automatically published.
- Attended - the total number of contacts in the Attended pool step, either by completing the check-in flow or being manually updated to that step.
- Attendance rate - the percentage of contacts added to the Attended pool step relative to the number in the Registered pool step.
- Options - click this button to see a preview of what the check-in flow looks like to attendees.
Event Custom Fields
With Events Custom Fields, you can create an event taxonomy that works for you — whether that’s by topic, audience, target schools, speakers or more — and tag your events accordingly to make them easier to find and report on.
Event Custom Fields allow you to add extra information to an event, for better filtering, segmentation, reporting and cross-team collaboration. To learn more about using Events Custom Fields, click here.