The Benefits of Attribution

Using the Vacancy Attribution report allows talent acquisition (TA) teams to align on process and outcomes -  per department and per location. Managers will be able to evaluate the performance of TA teams and individuals in recruiting and converting prospects into quality hires.

check_circle Managers will understand and use the data found in the Vacancy Attribution Report to proactively measure team performance and improve TA efficiency.

Teams can track conversion rates across 7 stages:

• Prospects 
• Applied
• Reviewed
• Screened
• Interviewed
• Offered
• Hired

If you would like to include more stages, you can raise a support ticket and work with Beamery to group and map multiple stages in your ATS to these simplified stages in Beamery Reporting.

check_circle Identify bottlenecks in your hiring process by observing the median number of days it takes to move a candidate from one stage to the next. 

check_circle Clearly see a breakdown of all candidates who interacted with the Beamery platform at any stage of the hiring process.

check_circle Understand the best channel(s) to prioritize sourcing efforts. With Vacancy Attribution you can see the final hiring outcome for contacts broken down by how they were sourced by your team.

check_circle Measure performance across teams and at an individual level. Pinpoint top-performing teams and share best practices that facilitate good outcomes.

Viewing the Report

Vacancy Department - filter the report for activities and Vacancies relevant to a specific department.

Vacancy Location - filter the report for Vacancies in a specific location.

Time Range - filter the report for activities during a specific timeframe. 

Attributable Hires - the percentage of candidates hired that can be attributed to a Beamery action.

Hiring Conversion Rate - compare the percentage of candidates hired that are attributable to a Beamery action to candidates hired who are not attributable to a Beamery action.

Offer Acceptance Rate - compare the percentage of candidates who accept an offer and are hired that are attributable to a Beamery action to candidates who accept an offer and are hired who are not attributable to a Beamery action.

Outcomes Analysis

• See the number and % of hires, per contact creation source.
• Have the ability to drill down to view individual candidates per creation source and view their associated vacancies.
• Detailed offer attribution - for all attributable offers, across all vacancies. See how hired candidates are attributable to Beamery, and previous interactions with the candidate.

Conversion Rate

• View conversion rates across vacancy stages for Beamery attributable vs. non-attributable candidates.

Conversion rate is a proxy for candidate quality. The assumption and hope is that the conversion rates for Beamery attributable candidates are higher

Hiring Speed

• Access the median number of days candidates were in a vacancy stage for Beamery attributable vs. non-attributable candidates.

If a candidate jumps from one stage to another (i.e. Applied to Offered) while skipping 1 or more stages, their data will not be included in this metric. 

Team Performance

• Conversion rate across vacancy stages per vacancy owner.
• Median time in stage across vacancy stages per vacancy owner.
  

Vacancy Stage Mapping

Individual organizations have their own vacancy stages. Beamery maps each stage to a generalized category so to create a standardized report, and to help organizations understand their hiring funnels and how contacts are progressing through vacancies.

Beamery's categories are as follows:

How Does Beamery Define Attribution?

Beamery defines an attributable contact as one that was interacted with within the Beamery platform prior to them being added to a vacancy.

Attributable action performed on the contact > Contact is added to a vacancy > Contact is defined as attributable.

Beamery Attributable Actions

Beamery attributable actions are qualifying actions performed on a contact within the Beamery platform. A contact would be considered as Beamery attributable if it meets ANY of the criteria below:

• The contact was created via a Beamery feature (e.g. extension, flows, etc.)
• The contact was sent a message, opened a message, clicked on a link located in a message or replied to a message less than 30 days before entering the vacancy.
• One of the following actions were performed on the contact less than 30 days before entering the vacancy:
  • A user or contact updated the contact’s profile (including via CSV import)
  • Contact was added to a pool by a user
  • User sent an SMS to the contact
  • User was assigned the contact
  • User added a global tag to the contact
  • User added a note to the contact
  • Contact created a talent portal profile
  • Contact updated their talent portal profile
  • Contact submitted a flow
  • Contact submitted an event flow
  • Contact completed a talent portal form

The user who performs Beamery attributable actions must be a specific user within your organization. This means - if the action is performed by a user with any of the following attributes in their email address, the action is considered Beamery Not-Attributable:

• Integration
• API 
• Beamery.com

Actions triggered by recipes are Beamery Not-Attributable actions.