Beamery's Campaign Insights Report enables teams to measure the success of recruitment marketing campaigns, refine strategies, and maximize engagement and outcomes. With detailed metrics and filtering options, this report provides the tools needed to analyze campaigns effectively and improve overall performance.

Accessing the Campaign Insights Report

Navigate to the Campaign Insights Report by clicking on it in the left-hand navigation menu from any page in Beamery.

Using the Campaign Insights Report to Measure Key Performance Indicators (KPIs)

Use the Campaign Insights Report to measure KPIs on the following metrics in order to monitor campaign effectiveness. 

• Reach
  
  • Delivered: The number of campaign emails delivered (includes individual touchpoints).
  • Sent: The total number of campaign emails sent (includes individual touchpoints).
• Actions
  
  • Opened: The number of emails opened by recipients.
  • Clicked: The number of clicks generated by the campaigns.
• Conversion
  
  • Open Rate: The percentage of delivered campaigns opened by recipients.
  • Click Rate: The percentage of delivered campaigns that resulted in clicks.

Campaign Insights Report Filters

• Campaign Name: Narrow down data to specific campaigns by their names. This is especially useful when comparing the performance of individual campaigns and A/B testing.
• Campaign Type: Filter campaigns based on their type.
  
  • Single: Campaigns only sent once by user.
  • Dynamic: Multi-touch campaigns which can be scheduled with automatic follow-ups according to recipient behaviors.
  • Triggered: Campaigns where recipients are added automatically via a Recipe after the campaign is launched .
  • Bulk Message: Email messages sent in bulk from within the CRM. It is often useful to review bulk messages separate from other campaigns because they serve a different function. 
• Campaign Status: Analyze campaigns based on their current state.
  
  • Active: Campaigns currently running.
  • Complete: Campaigns are completed.
  • Cancelled: Campaigns that have been cancelled.
• Campaign Owner: Focus on campaigns managed by specific team members to track ownership and performance.

By applying these filters, users can hone in on specific datasets to evaluate the performance of campaigns at a granular level. All filters include search functionality to quickly find specific data.

Engagement & Conversion Funnel Tabs In Report

The Campaign Insights Report is organized into two tabs, each offering unique insights into campaign performance.
Engagement
Visualize campaign metrics over time, including Delivered, Sent, and Opened emails as well as Clicked links. The trend graph allows you to spot engagement patterns and track campaign reach and impact. Use this tab to identify which campaigns are generating the most candidate interaction.

Conversion Rate
Drill down into conversion performance by visualizing each stage of the funnel (e.g., delivered → opened → clicked → replies). Understand where candidates are dropping off and identify opportunities to optimize your campaigns for better conversion rates.

Utilizing the Campaign Insight Report

For Talent Marketing Teams

• Track Engagement: Use metrics like delivered, opened, and clicked to evaluate how well campaigns are reaching and engaging candidates.
• Analyze Conversion: Assess open and click rates to optimize campaign content and timing.
• Optimize Strategy: Leverage insights to refine campaign targeting, content, and follow-up strategies.

Interpreting the Data

• Identify High-Performing Campaigns: Analyze KPIs to determine which campaigns are driving the best results.
• Refine Engagement Strategies: Adjust campaign content, timing, or target audiences based on engagement trends.
• Maximize Conversion: Use the conversion funnel view to identify drop-off points and take action to improve results.