An Overview of the Campaign Analytics Dashboard

Beamery Campaigns offer a great communication channel for engaging with and nurturing candidate relationships en masse. Campaign Analytics in Beamery allow you to analyze and report on the success of Campaigns that you have sent, giving you the insight you need to adapt and update your approach to focus on the highest impact strategies for your organization. 

Accessing Campaign Analytics 

From the Campaigns list page, find the Campaign you're looking for and click the vertical ellipses at the far right. Then select View Analytics.

Navigating the Campaign Analytics Dashboard

The Campaign Analytics Dashboard offers in-depth analytics on the performance of your Campaign, including metrics on delivery rates, open rates, unsubscribe rates and much more. Check out the below diagram to learn more: 

1. Filters & Search - Use the dropdowns to select the Campaign and touch for which you t would like to view details on the Campaigns Analytics Dashboard. Use the search box to find a specific recipient to analyze their interactivity with the campaign. 
2. All Tab - Here you will find all profiles that were intended to receive the Campaign touch, regardless of the success of delivery of the Campaign touch. 
3. Delivered Tab - Here you will find the candidates to whom the Campaign touch was successfully delivered. 
4. Opened Tab - Here you will find the list of candidates who opened the Campaign touch. 
5. Clicked Tab - Here you will find the candidates who clicked on one or more of the links in your Campaign touch. For a more detailed view of clicks per link, export your Campaign analytics to a CSV. 
6. Replied Tab - Here you will find the list of candidates who replied to the Campaign touch.
7. Unsubscribed Tab - Here you will find the list of candidates who used the unsubscribe link in this Campaign touch to unsubscribe from your organization’s mailing list. 
8. Undelivered Tab - Here you will find the list of candidates to whom it was not possible to deliver the Campaign touch. This includes deferred, bounced and dropped messages. 
9. Skipped Tab - Here you will find the candidates to whom it was not possible to send the Campaign touch. This may be because they have already unsubscribed from your organization’s mailing list. 
10. Scheduled Tab - Here you will find the list of candidates who have not yet received the message, but are scheduled to do so in future. 
11. Cancelled Tab - Here you will find the list of candidates who were originally intended to receive this Campaign touch, but have since been removed from the Campaign. 
12. Grid - Here, you will see the list of candidates for each of the above tabs. This view includes individual campaign information for each candidate profile. 

In Summary… 

The Campaign Analytics Dashboard allows you to take a deep dive into the performance of Campaigns you send using Beamery, allowing you to tailor your Campaign strategy in order to make the highest impact. 

Additional Resources

How to Create a Campaign
Campaign Types: What’s the difference between Single, Dynamic and Triggered Campaigns?