When you look into campaign analytics in Beamery, you will see full reports on how candidates are engaging with your Campaign messages.
When viewing these analytics in-app, the Campaign's deliverability statuses appear under the first column titled Status. When viewing your Campaign's analytics on a CSV export they will appear in the column under the title Events.
In-app campaign analytics statuses:
Pending: Pending indicates that the rules of the touch point have not yet been met. Once the rules are met the message will be sent out according to the “scheduled” time and date of the touch point.
For example, let's say the following rule was set for touch two: "If "no open" to previous touch, send message 3 days later at 9:00 am"
The status for touch 2 in this campaign would be pending as the recipient has not yet opened touch 1 but it's not yet "3 days later."
Note: A pending message has not yet been sent and can be cancelled.
Scheduled: A scheduled touch point means the touch point rule is now matching and the message will be sent out at the scheduled time.
Building on the example we just used, it's now "3 days later" and the recipient has still not opened the first touch point. As such, the second touch is now scheduled and will go out at 9:00 am GMT.
Note: this message can still be cancelled up until the scheduled delivery time
Deferred: The recipient's email server has temporarily rejected the message
Delivered: A message has been successfully delivered to the receiving server.
Bounced: This message has not been delivered. A bounce may occur either as a hard bounce or a soft bounce.
Hard Bounces: A hard bounce is an e-mail message that has been returned to the sender because the recipient’s address is invalid. A hard bounce might occur because the domain name doesn’t exist or because the recipient is unknown. If an email is on the bounce list, we will auto drop any future requests to this email address.
Soft Bounces: A soft bounce is an e-mail message that gets as far as the recipient’s mail server but is bounced back undelivered before it gets to the intended recipient. A soft bounce might occur because the recipient’s inbox is full.
Dropped: This message has not been delivered. A drop occurs when our systems identify that a message is sent to an email address that is already listed on one of the suppression lists: Bounces, Unsubscribes, Spam reports and Invalid Emails. If an email is already on one of the lists mentioned above, our systems automatically drop the email in order to protect your sender reputation.
Not Sent: Email was not sent because (i) candidate unsubscribed from a previous touchpoint, (ii) Previous touchpoint emails bounced to this address.
Cancelled on [date]: Email has been manually cancelled by a member of your team.
Campaign Analytics Statuses in a CSV Export:
As with the in-app deliverability statuses, you will see in the analytics export statuses for deferred, delivered and dropped. You may also find statuses for:
Processed: A processed event indicates the campaign message has been received from Beamery and is in our server preparing to be sent out.
Open: The recipient has opened the touch point message.
Click: The recipient has clicked on the URL in your specified touch point message.
Replied: The recipient has replied to that touch point.
Unsubscribed: The recipient has chosen to unsubscribe from subsequent marketing campaigns. This information will automatically be updated in Beamery and will prevent the recipient from receiving any future campaign messages.