Data Enrichment: Overview of Enrichment Actions & Settings

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With profile enrichment, partial records can be converted to full contact profiles with both public and legal information that people make available on various social networks.

Enrichment can also add the following data to contact profiles:

  1. Name (when empty)
    • First
    • Middle
    • Last
  2. Location (when empty)
  3. Phone numbers
  4. Links
  5. Education
  6. Work Experience
  7. Skills

Please note: Email will only be enriched during contact creation via extension when the email finder feature is enabled. 


How does enrichment work?

It is important to note that enrichment does not overwrite existing information. New information is always added as additional data to the profiles. 

If a user updates existing information such as a phone number in a profile, then the number is added as a new number rather than overwriting an existing number. 

Users can see when the profile was last enriched by viewing the candidate's profile.

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There are two types of Enrichment

First Enrichment 

The enrichment action is triggered by the addition of a contact with an email address, the addition of a new email address to an existing profile, or when a contact is created via Chrome Extension where the social link is used to fetch enrichment data. 

Information is then retrieved from data already collected by the Enrichment Engine. If no data is found, it searches for new data to update. 

Manual Re-Enrichment

You can trigger re-enrichment by clicking the "Re-enrich" button at the top of the profile.

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This will trigger the Enrichment Engine to look for new data, but only if the last enrichment date was more than 30 days ago.

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Disabling Enrichment

A user can disable enrichment for individual contacts if they so choose. This may be needed for compliance reasons or if candidates have inaccurate information on their social network profiles.

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